The South Asian Influence on Global and American Pop Culture
Nusrat Durrani is General Manager/SVP of MTV World, a division of MTV created in 2004 to launch new MTV-branded channels that super-serve emerging bi-cultural audiences in the U.S.: MTV Desi for South Asian-Americans, launched in July 2005; MTV Chi for Chinese-Americans launched in December 2005; and MTV K for Korean-Americans planned for 2006.